After the Smartpress rebranding, it was time to look at the marketing content associated with the newly revamped brand. For the first time, Smartpress was featuring client-printed artwork as a visual representation of the product as well as the material we featured on the blog. With the blog redesign, it was incredibly important to give the user a unique experience when it came to how we were displaying these curated pieces and stories. Much like the printed material we showcase, the UI needed to mimic print and display each piece with a heavy emphasis on professional photography and digestible easy to read content.
ROLE: UI/UX Designer | Front-end Developer
PRODUCT PHOTOGRAPHY: Ferenc Andahazy + Tim and Maddie Photography